The impact of the components of planned behavior on entrepreneurial intentions among university students in Puebla, Mexico: El impacto de los componentes del comportamiento planificado en las intenciones emprendedoras en estudiantes universitarios de Puebla, México

Miguel Cruz Vasquez; Alfredo Cuecuecha Mendoza; Erik Tapia Mejía

doi:10.29105/ensayos42.2-1

Autores/as

Miguel Cruz Vasquez Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0000-0003-1662-2579
Alfredo Cuecuecha Mendoza Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0000-0003-2828-0473
Erik Tapia Mejía El Colegio de Puebla A. C. https://orcid.org/0000-0002-1238-1168

DOI:

https://doi.org/10.29105/ensayos42.2-1

Palabras clave:

Theory of Planned Behavior, Entrepreneurial Intentions, Perceived Behavioral Control, Puebla.

Resumen

El objetivo de este artículo es obtener el impacto de los componentes de la Teoría del Comportamiento Planeado sobre la intención emprendedora de universitarios. Utilizando una muestra de 336 estudiantes de una Universidad Tecnológica en Puebla, México, se estiman cuatro componentes del comportamiento planeado que miden: la actitud, las normas sociales subjetivas, la percepción de control del comportamiento y la atracción por el emprendimiento. Se aplican cuatro metodologías para identificar el impacto de obtener un score alto sobre la intención de emprender, usando como supuesto de identificación que los individuos no pueden controlar la intensidad de su score. Los resultados muestran que la percepción de control del comportamiento es el elemento más importante para predecir las intenciones de emprender. Nuestros resultados también identifican la importancia relativa de los diferentes componentes de la percepción del control del comportamiento. Los resultados indican la importancia de la inclusión de independencia y libertad de expresar nuevas ideas en la educación de estudiantes universitarios de Puebla, México, para fortalecer las intenciones emprendedoras.

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Biografía del autor/a

Miguel Cruz Vasquez, Universidad Popular Autónoma del Estado de Puebla

Miguel Cruz Vasquez obtained his PhD in Economics from the Universidad de las Américas Puebla in 2008. He also obtained a Master's Degree in Public Policy from the Autonomous Technological Institute of Mexico in 1991. He also obtained an Electrical Industrial Engineer degree from the Institute Technological of Oaxaca. He is currently a Research Professor at the Faculty of Economics of the Popular Autonomous University of the State of Puebla. He is a member of the Sistema Nacional de Investigadores Level II.

Alfredo Cuecuecha Mendoza, Universidad Popular Autónoma del Estado de Puebla

Alfredo Cuecuecha obtained his Ph.D. in economics at Boston University in 2004. He earned a M.A. in Economics at The University of Toledo, Ohio in 1996. He graduated from a B.A. in economics at Universidad de las Américas-Puebla in 1995. He is currently a Professor at the Facultad de Economía and researcher at the Centro de Investigación e Inteligencia Económicas, both at Universidad Popular Autónoma del Estado de Puebla. He is a member of the Sistema Nacional de Investigadores Level I.

Erik Tapia Mejía, El Colegio de Puebla A. C.

Currently, he is a research professor at El Colegio de Puebla; he is a member of the Sistema Nacional de Investigadores level I. His professional training as a research professor has been developed in different academic units focused on scientific research, he has a CONACYT Postdoctorate in Strategic Planning and Technology Management from Universidad Popular Autónoma del Estado de Puebla; PhD in Regional Development from El Colegio de Tlaxcala belonging to the National Quality Postgraduate Program; Master in Management of SMEs from Benemerita Universidad Autónoma de Puebla and Bachelor in Marketing from Universidad Madero; In addition, he has a specialty in Research Methods and Sociopolitical Analysis from the Universidad de Salamanca, Spain.

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