The impact of the components of planned behavior on entrepreneurial intentions among university students in Puebla, Mexico: El impacto de los componentes del comportamiento planificado en las intenciones emprendedoras en estudiantes universitarios de Puebla, México

Miguel Cruz Vasquez; Alfredo Cuecuecha Mendoza; Erik Tapia Mejía

doi:10.29105/ensayos42.2-1

Authors

Miguel Cruz Vasquez Universidad Popular Autónoma del Estado de Puebla. https://orcid.org/0000-0003-1662-2579
Alfredo Cuecuecha Mendoza Universidad Popular Autónoma del Estado de Puebla https://orcid.org/0000-0003-2828-0473
Erik Tapia Mejía El Colegio de Puebla A. C. https://orcid.org/0000-0002-1238-1168

DOI:

https://doi.org/10.29105/ensayos42.2-1

Keywords:

Theory of Planned Behavior, Entrepreneurial Intentions, Perceived Behavioral Control, Puebla.

Abstract

The objective of this paper is to obtain the impact of the components of the Theory of Planned Behavior (TPB) on the entrepreneurial intention of university students. Using a sample of 336 students from a Technological University in the State of Puebla, México, we calculate four components of Planned Behavior that measure Attitude (AT), Subjective and Social Norms (SSN), Perceived Behavioral Control (PBC), and Attraction to Entrepreneurship (AE). We apply four methodologies to obtain the impact of the treatment of obtaining high scores in the TPB on entrepreneurial intention, using as identification assumption that individuals cannot control the intensity of the score they achieve. Our results show that the PBC is the most important element of TPB in predicting entrepreneurship intentions. The main limitation is that our results apply only for university students in Puebla, Mexico. Our main contribution is the obtention of TPB’s causal impact.

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Author Biographies

Miguel Cruz Vasquez, Universidad Popular Autónoma del Estado de Puebla.

Miguel Cruz Vasquez obtained his PhD in Economics from the Universidad de las Américas Puebla in 2008. He also obtained a Master's Degree in Public Policy from the Autonomous Technological Institute of Mexico in 1991. He also obtained an Electrical Industrial Engineer degree from the Institute Technological of Oaxaca. He is currently a Research Professor at the Faculty of Economics of the Popular Autonomous University of the State of Puebla. He is a member of the Sistema Nacional de Investigadores Level II.

Alfredo Cuecuecha Mendoza, Universidad Popular Autónoma del Estado de Puebla

Alfredo Cuecuecha obtained his Ph.D. in economics at Boston University in 2004. He earned a M.A. in Economics at The University of Toledo, Ohio in 1996. He graduated from a B.A. in economics at Universidad de las Américas-Puebla in 1995. He is currently a Professor at the Facultad de Economía and researcher at the Centro de Investigación e Inteligencia Económicas, both at Universidad Popular Autónoma del Estado de Puebla. He is a member of the Sistema Nacional de Investigadores Level I.

Erik Tapia Mejía, El Colegio de Puebla A. C.

Currently, he is a research professor at El Colegio de Puebla; he is a member of the Sistema Nacional de Investigadores level I. His professional training as a research professor has been developed in different academic units focused on scientific research, he has a CONACYT Postdoctorate in Strategic Planning and Technology Management from Universidad Popular Autónoma del Estado de Puebla; PhD in Regional Development from El Colegio de Tlaxcala belonging to the National Quality Postgraduate Program; Master in Management of SMEs from Benemerita Universidad Autónoma de Puebla and Bachelor in Marketing from Universidad Madero; In addition, he has a specialty in Research Methods and Sociopolitical Analysis from the Universidad de Salamanca, Spain.

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